OWNER GUIDE 3
HOW TO WRITE YOUR LISTING
Guests scan before they read. Lead with the facts they are looking for, then add the details that make your caravan yours.
FACTS FIRST
Every listing starts with the same facts, in the same order, so guests can compare.
- Bedrooms and how many it sleeps.
- The bed in each room: double, twin, bunks.
- Dogs: yes or no, and how many.
- Heating, double glazing, and anything that matters out of season.
- Parking.
- Wi-Fi and TV.
THEN THE GOOD BITS
What would you tell a friend? The view from the deck, the five-minute walk to the beach, the quiet end of the park, the dishwasher. Be specific: "a five-minute walk to the pool" beats "close to amenities".
WORDS TO USE AND WORDS TO AVOID
- Use: static caravan, holiday home, lodge, decking, en suite, dogs welcome, sea view (only if it is).
- Avoid: stunning, luxury (unless it is), hidden gem, nestled, unbeatable. Guests skip them.
- Short sentences. Plain words. One idea per sentence.
BE HONEST ABOUT THE DOWNSIDES
If the caravan is near the clubhouse and you can hear the music, say so. If there are steps up to the decking, say so. Guests forgive what they were told about. They review what they were not.
WHAT NOT TO PUT IN
Do not put your phone number, email or website in the description. Guests contact you through the enquiry form, which keeps a record and protects you both. Your contact details are shared once someone enquires.
AN EXAMPLE
"Three-bedroom caravan on Berwick Holiday Park with glazed doors onto a veranda over the fields. Main bedroom with double bed and en suite, two twin rooms. Gas central heating, so it stays warm out of season. Private parking for two cars. No pets."